Marks & Spencer wines are regularly praised for their quality and affordability, but a new range focuses on discovery.
Launched on 5 April, the Found range features 12 ‘hidden gems’ of the wine world that M&S buyers Sue Daniels and Belinda Kleinig have uncovered.
Including the UK’s first varietal Nerello Cappuccio, the dozen aims to take wine lovers out of their comfort zones.
‘From £7-£10, we’ve kept it accessible, to throw open the window to a wider world of wine,’ they explain.
The wines are also vegan, in line with the supermarket’s pledge to offer 100% vegan wines in 2022.
Daniels and Kleinig said the 12 Found wines were chosen from more than 1,000. They catered to both those ‘dipping their toes into wine through to the more adventurous’.
Highlights of the range (see recommendations below) include: a Blanquette de Limoux sparkling; a varietal Mazuelo, the seldom-used Rioja grape; and two excellent blends from Greece – a white Moschofilero-Roditis and a red Xinomavro-Mandilaria.
In summer last year Marks & Spencer released a 34-strong ‘Classics’ range, priced from £7 to £12.
It focused on the best-loved wine styles, sourced at highest quality at an accessible price. Many are the same wines M&S customers have long loved, just repackaged, while some are different wines from the same producers, and others are from completely new suppliers.
It includes great buys such as the no21 Rioja Reserva, no23 Chianti Riserva and no26 Chilean Sauvignon Blanc (see recommendations below).
With M&S having a 50% share in the retail side of online grocer Ocado, this is slowly improving what has previously been lacking from its offer – a good online wine range, which currently only provides customers with about a quarter of the 400 wines available in store.
Marks & Spencer, like other major retailers, has been unable to hold its usual press tastings. However it sent Decanter the 12 new Found wines, which are listed first below. Following are six wines tasted in February, and 12 from the autumn/winter press tasting in September 2020. All wines are available from either M&S or Ocado.