Retailer Categories
Supermarket
This category is open to any large retailer outlet that sells food and other household goods on a self-service basis. Winners of this category will be announced across Decanter’s digital, print & social platforms, and will have the opportunity to purchase usage of the logo for marketing purposes.
Entry cost: £150+VAT
National Wine Retailer
This category is open to any retailer that has more than one wine shop, with retail outlets in multiple areas of the UK. For example, if you have one wine shop within the M25 and another outside the M25, or if you have more than one wine shop each located in different areas of the United Kingdom.
Entry cost: £150+VAT
Regional Categories – Updated
Previously ‘Local Wine Shop’ and ‘Local Multi-Store’, these categories are now regional, with an award given per region (e.g. Best Wine Shop – Central England, Best Multi-Store – Scotland).
Regional Multi-Store
Open to retailers with more than one wine shop, all of which must be located within one region (see below). If your retail outlets span multiple areas, you should enter the National Wine Retailer category.
Entry cost: £150+VAT
Regional Wine Shop
· London Neighbourhood Wine Shop: turnover up to £1 million
Entry cost: £150+VAT
Regional Categories:
- North East England: e.g. Liverpool, Leeds, Newcastle
- North West England: e.g. Manchester, Cheshire, Cumbria, Lancashire
- Central England: e.g. Birmingham, Cambridge, Nottingham, Norwich
- South East England: e.g. Basingstoke, Reading, Bracknell, Maidstone
- South West England: e.g. Bristol, Plymouth, Exeter, Truro
- Wales
- Scotland
- Northern Ireland
- London*: within the M25
Online Retailer
This category is open to any retailers that have a comprehensive wine range available to buy online.
Entry cost: £150+VAT
Specialist Retailer
This category is open to any retailer (online or physical storefront), specialising in a specific region, country or category (which may be part of a wider range). You may enter as many specialist categories as you wish but you must submit a separate entry for each specialist area entered.
Entry cost: £150+VAT
Specialist Categories:
Australia
Austria
Bordeaux
Burgundy
Central & Eastern Europe
Champagne/Sparkling
England & Wales
Germany
Italy
Loire
New Zealand
Organic & Biodynamic
Portugal
Rhône
South & Regional France
South Africa
South America
Spain
Sweet & Fortified
USA
Newcomer
This category is open to any retailer (online or physical storefront) established in the past three years (established after 30 May 2017).
Entry cost: £150+VAT
Green Champion
This award aims to recognise a retailer that is making a commitment to reduce its negative environmental impact.
Entry cost: £150+VAT
Virtual Wine Experience
This category is open to any wine retailer offering online wine experiences or events (e.g. virtual tastings, webinars, masterclasses) to consumers.
Entry cost: £150+VAT
Hybrid Wine Retailer – New
This category is open to any wine retailer that sells wine to consumers both on- and off-premise.
Entry cost: £150+VAT
Wine Support Services
En Primeur Campaign
This category is open to any retailer that sells wines en primeur to its customers. One award will be given overall, for a single en primeur campaign. You may enter more than one campaign, but you must submit another entry.
Entry cost: £75+VAT
Subscription Wine Club
This category is open to any retailer offering a monthly/bi-monthly membership club to promote and sell wine.
Entry cost: £75+VAT
Judges’ Choice & Outstanding Wine Retailer of the Year
Every entrant is automatically considered for these categories at no additional charge
Judges’ Choice
Awarded at the judges’ discretion to highlight a retailer who – no matter how small or large the company, an established name or new to the scene – is doing something different, innovative, creative, or has adapted well to the Covid-19 pandemic.
Outstanding Wine Retailer of the Year
Awarded to a retailer who, in the eyes of our panel of judges, has delivered the best wine retail experience for UK consumers between 1 June 2021 and 31 May 2022.
Enter now
There is no limit to how many categories can be entered
Should you need any further information on the categories or with your submission, please email: retailerawards@decanter.com.
