As one of the UK’s leading fine wine importers, Armit represents some of the most iconic producers in the world. La Rioja Alta, Sassicaia, Bruno Giacosa, Domaine Leflaive, and Château Lafleur are just some of the leading brands in Armit’s collection. Armit’s portfolio covers the best of the modern world of wine, from everyday drinking to some of the world’s most sought-after bottles, from household names to ground-breaking innovators. At every level, Armit offers what many believe to be the leading wines.
When John Armit founded the company in 1988, he started a revolution in the British wine trade by pioneering buying direct from the producers and establishing deep, direct relationships with each of them. Personality, Passion and Personal Relationships are the founding core value that guide the company’s ethos then and now.
Those wanting to explore the world of wine, be it as a beginner or as a connoisseur, can explore Armit’s selection on their website. The deep relationships the company has forged with winemakers in its portfolio allow it to offer the best prices and allocations of exclusive labels and vintages, while also introducing you to lesser-known estates and the iconic wines of the future. Subscribe to the newsletter to stay up-to-date with all of Armit’s latest news and offers, and keep in touch with their team of wine experts, who are always ready to help customers with insight and advice.
La Rioja Alta is one of the brands that has long been at the centre of Armit’s portfolio. Founded in the late 19th century as a joint venture of five historical families, La Rioja Alta helped define the standards of classic Rioja. They remain guardians of the region’s heritage styles, with their Tempranillo-based Gran Reservas among the benchmark examples of this category. And while always upholding standards and tradition, La Rioja Alta never stopped experimenting and pushing for better quality, offering some of the purest, precise expressions of Tempranillo in the world.
Armit has partnered with La Rioja Alta to give you the chance of winning a case of some of their leading wines, worth over £400.
Simply sign up to Armit’s newsletter until the end of May for a chance to win.
The case includes:
One Jeroboam (3L) of Viña Ardanza 2015
One Magnum (1.5L) of Gran Reserva 904 2009
One bottle (75cl) of Gran Reserva 890 2005
Sign up here*
* scroll down Armit Wine’s homepage for sign-up form
Discover more about Armit Wines here
Connect on: Facebook | Instagram | Twitter
Get our daily fine wine reviews, latest wine ratings, news and travel guides delivered straight to your inbox.

Content written and compiled by the Decanter Team
-
Mountain high: How Alto Adige became Italy's white-wine star at DWWA 2026Alto Adige claimed nine Platinum medals at Decanter World Wine Awards 2026, every one of them for a white wine. No Italian region or sub-region performed more strongly at this level. As the country’s classic regions warm, its Alpine north is having a moment.
-
Beyond just whites: Colli Orientali is crafting thrilling reds from Friuli’s native varietiesA splash of Italian colour...
-
González Byass: Strengthening Sherry’s position among the world’s finest winesSponsored Top notch sherry...
-
As One Cru – the spirit of connectionSponsored Wine that brings people together...
-
Finding the modern face of MonemvasiaSponsored Balancing tradition with modernity...
-
Champagne M Marcoult: A name to watch in the Côte de SézanneSponsored Chardonnay-driven wines from the Côte de Sézanne...
-
Asolo & Montello: Style and sophistication in the VenetoSponsored Picturesque hills...
-
A vision with no limits: Ramón Bilbao’s Límites Norte and SurSponsored The extremes of the region...
-
Valdo: Celebrating 100 years as a pioneer in Prosecco SuperioreSponsored Consistency and innovation...
-
Château Grand-Puy-Lacoste: A lesson in precisionSponsored Fantastic ageworthy wines...