A French company is set to launch a TV channel dedicated to French and international wine culture – when only months ago the government was considering making it illegal to discuss wine in the media.
The channel, to be called Edonys, has been conceived by Paris production company Media Place Partners.
Edonys says it wants to ‘benefit the whole wine industry both in France and abroad’, and has asked for the rights to broadcast the channel via cable, satellite and the Internet across Europe, in French and English.
Its target audience will be wine aficionadoes and the wine trade.
The Edonys channel, according to a press release, will contain wine tourism features on visits to vineyards and wine regions around the world, tasting advice, information about sales and auctions, and professional reports about the wine industry. There will also kbe a magazine for wine professionals.
The CSA (Conseil Supérieur de l’Audiovisuel, a regulatory body for French tv and radio) will announce its decision in December.
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Written by Jane Anson