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Italy 2005 – information for potential advertisers

For further information: stephen_hobley@decanter.com

Cliccare qui per una versione in italiano

1. What is ‘Italy 2005’?
2. What is Decanter magazine?
3. How to promote your wines in ‘Italy 2005’

Deadline for advertisement materials: 1st November 2004

1. What is ‘Italy 2005’?

Decanter’s Italy Guide has been a meeting point for top wines from Italy and Decanter’s international readers for more than a decade. Published every year at the beginning of December its cover date heralds the following year, in this case ‘Italy 2005’.

‘Italy 2005’
100 pages are exclusively given over to Italian wines, providing a much appreciated and authoritative source of information on top Italian wines from authors who are experts on the Italian wine scene.

The supplement ‘Italy 2005’ is distributed at various key moments throughout 2005:

(a) First with the January 2005 edition (published on 6 December 2004)
(b) Then at Vinitaly from Decanter’s stand
(c) Then at the London Wine Trade Fair, from Decanter’s stand
(d) Then at Vinexpo 2005, from Decanter’s stand

‘Italy 2005’ is read by Decanter’s uniquely qualified readers:

(a) Wine lovers, with money to spend, from the general public
(b) Wine trade distributors
(c) Sommeliers and restaurateurs
(d) All at a very international level (Decanter is distributed in 85 countries), mainly UK, northern Europe, USA and Canada, Australia and the Far East.

‘Italy 2005’ is Decanter’s annual update on the Italian wine world, and as such is a marvellous vehicle for producers who wish to publicise their brand, whether with an advertisement or a company profile ‘Decanter Promotion’, in the context of a publication with international prestige.

2. What is Decanter magazine?

Founded in 1975, we write about wines and spirits from everywhere in the world. The editorial is written from the consumer’s point of view, but the magazine is read by both Wine Trade and Consumers. Advertising Agencies use us for both Trade and Consumer Advertising campaigns.

Print Order: 40,000 copies per month


UK (19,800) Consumers – 15,800 Trade – 4,000
North America (8,500) Consumers – 6,300 Trade – 2,200
Europe (7,000) Consumers – 4,000 Trade – 3,000
Far East & Australasia (3,000) Consumers – 1,000 Trade – 2,000
Others: 1,700

Readership: 2.5 readers per copy
Type of readers: 20% trade / 80% consumers

Italian wines and Decanter
Every edition of Decanter usually has at least one feature on Italian wine.

We publish a supplement on Italy every year (this year in December 2004 with a cover date January 2005).

We publish a ‘special edition for Vinitaly’ every May.

Our readers tell us that Italian wines are the most interesting ‘undiscovered’ area of the Old World (source : NOP” National Opinion Polls).

3. How to promote your wines in ‘Italy 2005’

‘Decanter Promotion’ is a promotional service ideal for the presentation of a single company, or a particular idea or concept (regional identity, for example, or a specific piece of research.

4-colour Sterling (£) Approximate Euro cost (£1/€1.42)
Page 3375 4860 Click here for examples
Double page 6350 9145 Click here for examples
3 Pages 7850 11300
4 Pages 9500 13680

Included in the cost – journalistic work or translation and modification of supplied texts, graphic design and creative costs.

Not included – photography (if special photography needs to be commissioned) and travel costs (if any).


4-colour Sterling (£) Approximate Euro cost (£/€ 1.42)
Double page 5700 7980
Page 3190 4590 Click here for examples
2/3 page 2060 2965
1/2 page 1700 2450 Click here for examples
1/3 page 1290 1860
1/4 page 925 1330 Click here for examples

NB – discounts are given for frequency (6% for every 3 insertions in a calendar year).

An Italian orientated advertising campaign for 2005 might consist of:

January 2005: Italy 2005
May 2005: Vinitaly
June 2005: London Wine Trade Fair
July 2005: Vinexpo
October 2005: Decanter World Wine Awards (1)
November 2005: Decanter World Wine Awards (2)

Contact details

Stephen Hobley
Decanter magazine Ltd.,
First Floor Broadway House, 2-6 Fulham Broadway,
London SW6 1AA, United Kingdom
Tel: +44 (0)20 7610 3929
Fax: +44 (0)20 7385 8444

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