For further information: stephen_hobley@decanter.com
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1. What is ‘Italy 2005’?
2. What is Decanter magazine?
3. How to promote your wines in ‘Italy 2005’
Deadline for advertisement materials: 1st November 2004
1. What is ‘Italy 2005’?
Decanter’s Italy Guide has been a meeting point for top wines from Italy and Decanter’s international readers for more than a decade. Published every year at the beginning of December its cover date heralds the following year, in this case ‘Italy 2005’.
‘Italy 2005’
100 pages are exclusively given over to Italian wines, providing a much appreciated and authoritative source of information on top Italian wines from authors who are experts on the Italian wine scene.
The supplement ‘Italy 2005’ is distributed at various key moments throughout 2005:
(a) First with the January 2005 edition (published on 6 December 2004)
(b) Then at Vinitaly from Decanter’s stand
(c) Then at the London Wine Trade Fair, from Decanter’s stand
(d) Then at Vinexpo 2005, from Decanter’s stand
‘Italy 2005’ is read by Decanter’s uniquely qualified readers:
(a) Wine lovers, with money to spend, from the general public
(b) Wine trade distributors
(c) Sommeliers and restaurateurs
(d) All at a very international level (Decanter is distributed in 85 countries), mainly UK, northern Europe, USA and Canada, Australia and the Far East.
‘Italy 2005’ is Decanter’s annual update on the Italian wine world, and as such is a marvellous vehicle for producers who wish to publicise their brand, whether with an advertisement or a company profile ‘Decanter Promotion’, in the context of a publication with international prestige.
2. What is Decanter magazine?
Founded in 1975, we write about wines and spirits from everywhere in the world. The editorial is written from the consumer’s point of view, but the magazine is read by both Wine Trade and Consumers. Advertising Agencies use us for both Trade and Consumer Advertising campaigns.
Print Order: 40,000 copies per month
Circulation:
| UK (19,800) | Consumers – 15,800 | Trade – 4,000 |
| North America (8,500) | Consumers – 6,300 | Trade – 2,200 |
| Europe (7,000) | Consumers – 4,000 | Trade – 3,000 |
| Far East & Australasia (3,000) | Consumers – 1,000 | Trade – 2,000 |
| Others: 1,700 |
Readership: 2.5 readers per copy
Type of readers: 20% trade / 80% consumers
Italian wines and Decanter
Every edition of Decanter usually has at least one feature on Italian wine.
We publish a supplement on Italy every year (this year in December 2004 with a cover date January 2005).
We publish a ‘special edition for Vinitaly’ every May.
Our readers tell us that Italian wines are the most interesting ‘undiscovered’ area of the Old World (source : NOP” National Opinion Polls).
3. How to promote your wines in ‘Italy 2005’
ADVERTORIALS / COMPANY PROFILES – ‘Decanter Promotion’
‘Decanter Promotion’ is a promotional service ideal for the presentation of a single company, or a particular idea or concept (regional identity, for example, or a specific piece of research.
| 4-colour | Sterling (£) | Approximate Euro cost (£1/€1.42) | |
| Page | 3375 | 4860 | Click here for examples |
| Double page | 6350 | 9145 | Click here for examples |
| 3 Pages | 7850 | 11300 | |
| 4 Pages | 9500 | 13680 |
Included in the cost – journalistic work or translation and modification of supplied texts, graphic design and creative costs.
Not included – photography (if special photography needs to be commissioned) and travel costs (if any).
STANDARD PUBLICITY
| 4-colour | Sterling (£) | Approximate Euro cost (£/€ 1.42) | |
| Double page | 5700 | 7980 | |
| Page | 3190 | 4590 | Click here for examples |
| 2/3 page | 2060 | 2965 | |
| 1/2 page | 1700 | 2450 | Click here for examples |
| 1/3 page | 1290 | 1860 | |
| 1/4 page | 925 | 1330 | Click here for examples |
NB – discounts are given for frequency (6% for every 3 insertions in a calendar year).
Suggestion
An Italian orientated advertising campaign for 2005 might consist of:
| January 2005: | Italy 2005 |
| May 2005: | Vinitaly |
| June 2005: | London Wine Trade Fair |
| July 2005: | Vinexpo |
| October 2005: | Decanter World Wine Awards (1) |
| November 2005: | Decanter World Wine Awards (2) |
Contact details
Stephen Hobley
Decanter magazine Ltd.,
First Floor Broadway House, 2-6 Fulham Broadway,
London SW6 1AA, United Kingdom
Tel: +44 (0)20 7610 3929
Fax: +44 (0)20 7385 8444
stephen_hobley@decanter.com
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