Morrisons joins alcohol sales debate

Banning the sale of alcohol below tax rates would be better than banning below-cost selling, Morrisons has said.

Prohibiting sales below the rates of excise duty and VAT would be a more workable alternative, the UK’s fourth-largest retailer believes.

It says the plan could be adopted as part of the Police Reform and Social Responsibility Bill, with the threat of a £25,000 fine for those flouting the new law.

Richard Taylor, director of corporate affairs at Morrisons, set out the proposal in a letter to Home Secretary Theresa May.

He argued it would avoid government having to intervene in the market to provide a definition of ‘below cost’ selling.

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Written by Richard Woodard