The Decanter World Wine Awards guide to making the most of your DWWA win on Facebook, Twitter, LinkedIn, and Google+
How to promote your DWWA win using social media
Social media is an excellent and cost-effective medium to help ensure maximum exposure for your DWWA award-winning wine, enabling you to talk to thousands of other members of the wine community, and more importantly, reach consumers.
Facebook is considered the leading social networking service, with over 800 million active users. You can create personal profiles, business pages and common interest groups. It’s an excellent place to create communities, display photos and video, and make personal and business connections.
Promote your DWWA award-winning wine on Facebook today!
- Be sure everyone knows you’re a winner – share your results on Facebook with your friends and followers!
- Make sure you link to any Decanter/press/media coverage of your award-winning wines as it happens
- Create events and/or online tastings of your DWWA-winning wines, and invite your community to take part
- Explore Facebook Places and Facebook Deals on how you can encourage location-based sales of your wine
- While you have their attention, make your customers aware of your other wines and services through photo albums and video uploads
Every day, millions of people connect to Twitter to share information and find out what is happening in the world right now. A tweet is a 140-character message displayed on a user’s profile.
Twitter is ideal for creating new connections, building reputation and spreading content like news, blogs and photos/videos.
Promote your DWWA award-winning wine on Twitter today!
- Tell everyone knows about your win – tweet your DWWA results!
- Ensure your customers know where to buy your award-winning wine – liaise with retailers and build a mutually beneficial relationship. Ask your retailers and importers to also tweet your DWWA results.
- Make sure you tag @DecanterAwards in your tweets to increase awareness of your win.
- Engage with customers, retailers and bloggers through regular tweeting and wine conversation
- Get mobile – tweeting from events, fairs, vineyards, wineries gives your audience a glimpse of the behind-the-scenes of your award-winning wine
LinkedIn is a professional network that is used to make digital connections with other wine professionals, trade contacts and companies. Using LinkedIn, you can keep track of contacts you meet at trade tastings and exhibitions; it’s a great way to keep in touch with what other wine professionals!
Promote your DWWA award-winning wine on LinkedIn today!
- Make sure you have a company page to which your staff can connect and from which they can represent your brand(s).
- Your company page can list your products and help you announce new launches.
- As you build connections on LinkedIn, you can make sure your connections are kept up-to-date with developments and awards given to your wines.
GOOGLE+
Google+ is a relative newcomer to the social media arena, but it is a platform that is growing very quickly. Google+ revolves around ‘circles’ of your friends and followers, organised by interest or topic. Videos, photos, and updates all play a part and as a wine producer or importers you can organise your promotional material to suit your audience by targeting your different circles of connections.
Promote your DWWA award-winning wine on Google+ today!
- Share details of your awards with those in your circles
- Post photos and videos of award-winning wines and your winery and vineyards to help bring the story of the wine to those in your circles
- Annouce where consumers can buy your wine to help increase sales
USEFUL TOOLS
• Tweetdeck – useful desktop application to manage several Twitter and Facebook accounts simultaneously
• Use search.twitter.com – to listen to what your customers are saying about your wine
• Facebook and Twitter apps for your smartphone – enabling you to reach your audience on the move
Written by
