I am a reporter with an English-language newspaper based in Shanghai, covering a wide range of business topics including luxury, lifestyle, real-estate, wealth management and the retail market. Throughout these topics, it is very clear “Wine” has become a keyword.
Consumption of wines has been surging in the past years and market has been observing a growing thirst for wine knowledge and “investment” opportunities. Celebrities and wealthy people from China are buying chateaux in France; wine importers are opening outlets nationwide, making people believe that wines are good for health; Sauvignon Blanc has been replacing rice liquors on the tables at wedding banquets in many cities.
The wine industry has become an often-discussed topic – as a reporter, I find nothing better than a systematic educational course that will help me to understand “wine” as an industry. And as a keen diner and (responsible) drinker, I find nothing better than a course that lets me to taste tens of wines (including some of world’s best and most expensive ones) that helps me to understand and enjoy wine and spirits, which are among the best things in life.
With some basic knowledge, strong interests and no professional training in wine sector, I’m looking forward to the WSET Level 2 course, which will allow me and people who wish to become a knowledgeable drinkers to look behind the label and to be exposed to multitude of varieties, regions and characters. I am looking forward to the course and hope it will be a journey that develops my senses!
Interested in studying for a WSET qualification like Yiyao? Learn more here.
In China, many consumers’ first drop of alcohol spirit will date back to his, or her, early childhood...