Organic produce has been a growing trend over the past decade and according to a recent study, the spotlight is now turning to wine.
In partnership with Sudvinbio and the Occitanie Region.
The study – The Future Potential for Organic Wine – was commissioned by SudVinBio, the French organic viticulture association, and produced by renowned British market research institute IWSR.
SudVinBio are a French organic viticulture association and organisers of the World Organic Wine Fair, Millésime Bio.
The study found that UK organic wine consumption, when considered in isolation, has seen growth of 70% over the past five years. Market share is forecast to almost double from 5% currently to 9% in 2022.
With overall still-wine sales in decline, the study also showed that organic wine is actually taking share from the non-organic market, with a compound annual growth rate of over 11% between 2012-2017.
This has been attributed to a number of factors. Health is a strong market driver, with many consumers becoming increasingly wary of preservatives – suggesting that non-organic will begin to lose out to the more ‘natural’ connotations of minimal-chemical organic bottles.
The category is also benefitting from the current trends of ‘trading up’ and ‘premiumisation’. Organic wines are generally more expensive than non-organic, however the findings showed that UK consumers are willing to pay on average 38% more for a bottle of organic vs. non-organic wine.
The ‘umbrella’ trend for organics is also having a positive knock-on effect on organic wine, and although there exists some consumer confusion around what constitutes an organic wine, the term itself is enough to drive sales.
Looking ahead, the impact of ‘Brexit’ cannot be ignored, as every industry prepares for unavoidable effects to trade, economic stability and consumer behaviours. The impact on niche sectors like organics cannot wholly be dismissed, but the solid foundations and optimistic growth prospects set the category in good stead to prosper.
If you are in the trade and looking to learn more, take a visit to this year’s Millésime Bio, which takes place from 28-30 January at the Parc des Expositions Montpellier, to discover and taste the best organic wines.
About the fair: Spearheaded by Sudvinbio and Occitanie winemakers since 1993, Millésime Bio continues to be a window to the breadth of the organic wine industry, showcasing wines from 15 different countries and representing an impressive 40% of the total French organic wine offering. As the largest trade fair for the category, this year is set to be bigger and better than ever, with the opening of an additional concourse to allow for even more exhibitors and wines to be showcased. This year will also see the launch of an exhibition space dedicated to organic cider, beer and spirits.
-
Selvanella: A Chianti Classico pioneerIn 1969, when Chianti Classico was still dominated by blends and bulk production, one estate put the name of its vineyard on the label. It was an act of conviction that still defines it today.
-
Italian cooperation: A blueprint for wine's futureStrength in unity...
-
Selvanella: A Chianti Classico pioneer
In 1969, when Chianti Classico was still dominated by blends and bulk production, one estate put the name of its vineyard on the label. It was an act of conviction that still defines it today.
-
Gavi: Piedmont’s hidden gemSponsored Content Set between the Apennines and the Ligurian coast, Gavi combines medieval charm, distinctive gastronomy and one of Italy’s finest wines.
-
Cuatro Rayas: Past-proofing the futureResponsible for the largest area under vine in Rueda, this forward-thinking wine cooperative has embraced its role as the custodian of an invaluable natural and cultural heritage.
-
Cantina Tollo: Business not as usualSponsored Content In the heart of Abruzzo, Cantina Tollo is proving that cooperatives are becoming a key source of quality wine. The benchmark producer shows how a long-term vision can balance tradition and innovation to create a truly sustainable business – and some very serious wines.
-
Two different faces of Tuscany: Castello di Radda and Cantina Fabio MottaSponsored Content For 50 years the Agricole Gussalli Beretta group has been dedicated to producing wines of the highest quality in Italy’s most prestigious wine-growing regions.
-
Tenuta Il Finale – Shining a spotlight on Piedmont’s land and grapesSponsored Content A friendship forged through the world of business led three wine lovers to the steep hills of Piedmont, where they are championing the region’s local varieties.
-
Bordeaux whites and crémants: Energy, freshness and renewalSponsored Content A deep dive into the new-wave dry white and sparkling wines from a region undergoing a vibrant renaissance creating crisp, lively expressions that blend Atlantic freshness, historical roots, and modern innovation for everyday enjoyment.
-
Explore Spain with Pata NegraSponsored Content Celebrate the exciting diversity of the Spanish wine scene with the pioneering umbrella brand that brings together a selection of top denominations under just one label. The Pata Negra range allows you to explore regions from Rioja to Rueda – and beyond.
