The past couple of years have defined a new set of challenges that have made it difficult to explore and grow new markets. Chinese customers remain, however, among the most curious and willing to explore new wines, producers and regions – missing the opportunity to penetrate such an exciting market would be a serious strategic mistake.
Vinchina is therefore an ideal partner, allowing suppliers to enter the vibrant Chinese market with confidence even at a time when travel and quarantine restrictions remain in place. Vinchina’s sales representatives will effectively act as members of their clients’ own teams, attending the country’s most important trade fairs on their behalf and arranging face-to-face meetings with hundreds of key customers country-wide.
Click here for more information on our whole scope of services
In China, as in all the world’s most important commercial ecosystems, the alcohol beverage industry relies upon close-knit personal relationships, consolidated through effort, confidence and with time. Successfully positioning wines, beer and/or spirits in the Chinese market therefore requires someone who can forge and maintain these connections in the long term.
Vinchina’s sales representatives have experience running promotion and business development activities for large and medium importing companies, such as C&D, C&D,COFCO, ASC, 1919 and Utrans. They have a wealth of experience as well as an incredible network of contacts in the alcohol beverage sector.
Vinchina has a 100-strong team of industry professionals, which grew through the company’s close cooperation with 50000 distributors and 5000 wine, spirits and beverage importers. It is therefore easy to build the right partnership and find the sales representatives best equipped to sell specific products from every given region. At Vinchina, each supplier will find the support to build the right promotional and sales strategy for the highly competitive Chinese market. A time and cost-efficient way of gaining market share in one of the most exciting stages for wines, beer and spirits.
For more information on our services and full calendar of 2022 Chinese wine exhibitions and roadshows visit www.vinchina.hk
Connect via Linkedin | Wechat (+8615980986976) | Email
-
Editors’ picks: A clutch of great wines to try – April 2026See what our team has been trying recently...
-
Barcelona Wine Week: Trends and perspectivesThe latest edition of Spain’s largest wine fair set the stage for some exciting tastings and discussions, allowing our Spain Editor to take the pulse of the country’s scene and identify the hottest topics driving its evolution.
-
Gavi: Piedmont’s hidden gemSponsored Content Set between the Apennines and the Ligurian coast, Gavi combines medieval charm, distinctive gastronomy and one of Italy’s finest wines.
-
Cuatro Rayas: Past-proofing the futureResponsible for the largest area under vine in Rueda, this forward-thinking wine cooperative has embraced its role as the custodian of an invaluable natural and cultural heritage.
-
Cantina Tollo: Business not as usualSponsored Content In the heart of Abruzzo, Cantina Tollo is proving that cooperatives are becoming a key source of quality wine. The benchmark producer shows how a long-term vision can balance tradition and innovation to create a truly sustainable business – and some very serious wines.
-
Two different faces of Tuscany: Castello di Radda and Cantina Fabio MottaSponsored Content For 50 years the Agricole Gussalli Beretta group has been dedicated to producing wines of the highest quality in Italy’s most prestigious wine-growing regions.
-
Tenuta Il Finale – Shining a spotlight on Piedmont’s land and grapesSponsored Content A friendship forged through the world of business led three wine lovers to the steep hills of Piedmont, where they are championing the region’s local varieties.
-
Bordeaux whites and crémants: Energy, freshness and renewalSponsored Content A deep dive into the new-wave dry white and sparkling wines from a region undergoing a vibrant renaissance creating crisp, lively expressions that blend Atlantic freshness, historical roots, and modern innovation for everyday enjoyment.
-
Explore Spain with Pata NegraSponsored Content Celebrate the exciting diversity of the Spanish wine scene with the pioneering umbrella brand that brings together a selection of top denominations under just one label. The Pata Negra range allows you to explore regions from Rioja to Rueda – and beyond.
-
Dalmatia: Where to enjoy the stillness of fjakaSponsored Content When Dalmatia slows down in the early afternoon, here are some perfect places to enjoy a little dreaminess.
