HBO to launch Game of Thrones wines

Highlights

HBO has announced it will release an exclusive Game of Thrones wine range next spring, made in partnership with Californian wine company Vintage Wine Estates.

Drinking wine features heavily in the hit HBO TV series Game of Thrones, where everyone in the medieval chambers and banquet halls is usually sipping a goblet of something.

Now it has been announced that fans will be able buy Game of Thrones branded wines – the ‘Seven Kingdoms’ range will reportedly be released next spring, and is said to include a Chardonnay, a red blend, and a more upmarket reserve-style Cabernet Sauvignon, priced between $20-$40.

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‘Given the prominent role of wine on “Game of Thrones” and our previous success in the beverage category, an officially licensed wine for the show feels like a natural extension for our fans,’ said Jeff Peters, director of HBO’s licensing and retail.

‘Game of Thrones’ wines most definitely will add to the fan experience as the battle for the Iron Throne heats up heading into the final seasons.’

Tyrion Lannister, a wine-loving Game of Thrones character

The wines are made in partnership with Vintage Wine Estates, based in Santa Rosa, California. It owns a collection of wineries from all over California, such as Napa Valley’s Clos Pegase and Swanson Vineyards.

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The wine labels are in-keeping with the medieval fantasy theme, featuring gold engravings of hunting and battle scenes with dragons, stags and lions.

HBO’s ‘Seven Kingdoms’ wine range follows on from its partnership with the New York brewery Omnegang in 2015. They produced a series of beers paying homage to the show, named ‘Seven Kingdoms Hoppy Wheat Ale’, ‘Fire and Blood’ and ‘Iron Throne’.

Ommegang and HBO’s Game of Thrones beer range. Credit: ommegang.com

With a viewership of about 23.3 million for last series of the show, the wines could prove a success among the many fans who want to emulate their favourite wine drinking characters.

Most notably conniving Tyrion Lannister, whose most famous drinking quotes include – ‘Everything’s better with some wine in the belly’ and ‘That’s what I do: I drink and I know things’.

Written by Laura Seal for Decanter.com