Nike creates wine themed football boots for Italy’s Andrea Pirlo
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Nike has released new football boots in honour of Italian playmaker Andrea Pirlo, inspired by wine and including a cork lining.
Nike launched its ‘Tiempo Pirlo’ boots this week in what it described as a Merlot colour.
It said that it wanted to pay tribute to Andrea Pirlo’s long history with winemaking.
Pirlo has been one of Italy’s outstanding players over the last decade. He won the FIFA World Cup with the national team in Germany in 2006, and he has won several other trophies with club teams.
‘The boot’s upper features premium Alegria leather in a Merlot colorway inspired by the juice of the grape,’ said Nike.
The boots also feature a ‘genuine cork sockliner’, Nike said.
The sportswear firm added, ‘Pirlo’s history with wine goes back to his childhood in Flero, where he spent a lot of time harvesting grapes at local vineyards.
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‘His passion for fine wine led Pirlo and his family to open a winery called Pratum Coller.’
Pirlo opened the estate in 2007, and it is near the town of Flero in Brescia, northern Italy. He grows Merlot among several other grape varieties.
Nike said Tiempo Pirlo boots would be available as a limited edition from 19 September.
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Chris Mercer is a Bristol-based freelance editor and journalist who spent nearly four years as digital editor of Decanter.com, having previously been Decanter’s news editor across online and print.
He has written about, and reported on, the wine and food sectors for more than 10 years for both consumer and trade media.
Chris first became interested in the wine world while living in Languedoc-Roussillon after completing a journalism Masters in the UK. These days, his love of wine commonly tests his budgeting skills.
Beyond wine, Chris also has an MSc in food policy and has a particular interest in sustainability issues. He has also been a food judge at the UK’s Great Taste Awards.
