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Valdo: Celebrating 100 years as a pioneer in Prosecco Superiore

Consistency and innovation have helped the Bolla family to guide the Valdo winery through its first century of success, while continuing to evolve within the changing world of sparkling wine.

View of the Valdo winery (a peach coloured building) surrounded by green trees with hills in the background — The Valdo winery.

(Image credit: Supplied by Valdo)

By Decanter Staff

Published 8 July 2026 In Features

Every great celebration starts with a toast. For Valdo, the first glasses raised in 2026 marked the beginning of a landmark year: the centenary of the family-owned winery, which has spent one hundred years maintaining the spirit of its origins through passion and vision.

Founded in Valdobbiadene in 1926 as ‘Società Anonima Vini Superiori’ (SAVIS) by a group of local entrepreneurs, the company was acquired in 1938 by Sergio Bolla. Drawing on generations of winemaking heritage in Veneto, the Bolla family developed the company while nurturing a deep bond with the hills of Valdobbiadene – a connection that still defines it today. To honour this strong attachment to its homeland, the winery was named ‘Valdo’ in 1951.

Over the decades, the winery has become one of the historic reference points for premium Prosecco Superiore, helping shape the international perception of the denomination, with flagship labels such as Marca Oro Valdobbiadene DOCG becoming a recognised expression of Italian style all around the world.

Black and white photo of a hand pouring a glass of Prosecco into a flute glass — Valdo wines have long been an ideal accompaniment for celebrations.

From vineyard heritage to wine hospitality

As Italian cuisine has spread to restaurants overseas, so too has Prosecco Superiore as the sparkling wine of choice for gatherings and celebrations.

Innovation has always played a key role in the company’s evolution. Alongside its expertise in the Martinotti method commonly associated with Prosecco, in which the bubbles are produced in a pressurised tank, Valdo has also explored the traditional method, whereby the bubbles form in the bottle.

The journey began with Numero 10 Metodo Classico in 2004, a sparkling wine crafted to express a more refined and complex interpretation of Valdo’s winemaking philosophy through extended bottle ageing. More recently, that exploration has evolved with Vigna Pradase Metodo Classico, a project closely linked to the preservation of Valdobbiadene’s viticultural heritage.

Since 2023, hospitality has become an integral part of the winery’s vision at Casa Valdo, a carefully restored nineteenth century country house nestled within the Pradase vineyard. Conceived as an intimate destination where guests can experience the culture, landscape and rhythm of Valdobbiadene firsthand, this property embodies the desire to forge authentic connections between wine, place, and people.

The Conegliano and Valdobbiadene hills were designated as a UNESCO World Heritage Site in 2019 in recognition of their distinctive hogback shape and stunning views across vineyards, forests, and villages.

Hills of Valdobbiadene, with vines on the slopes and sun shining through the clouds — The hills of Valdobbiadene were designated a UNESCO site in 2019.

Embracing the future

Valdo’s identity balances looking to the future with respecting its heritage. Sustainability initiatives introduced over the years – including lighter bottles, solar energy and recycling programmes – reflect a long-term commitment to protecting the territory that has shaped the company’s history.

At the same time, Valdo continues to evolve in response to consumer trends. Its new 8% Blanc de Blancs Low Alcohol and Purø Alcohol Free Blanc de Blancs represent a contemporary extension of the winery’s innovative spirit and ongoing exploration of new segments within the sparkling wine panorama. The 8% Low Alcohol is made using Glera and Moscato grapes, which together deliver aromas of exotic pineapple, melon, and papaya, alongside notes of citrus and rose petals.

The Purø Alcohol Free is produced from Glera, Chardonnay, and aromatic grapes from Valdo’s I Magredi estate in Friuli, before having the alcohol removed. The result is a demi-sec alcohol-free sparkling with aromas of apple, white flowers, and delicate citrus, making it ideal as an aperitif or as the star ingredient in a range of mocktails.

After 100 years, Valdo carries forward its role as an ambassador for Prosecco Superiore DOCG in a constantly evolving world, with every harvest adding a new chapter to its story.