Joseph Drouhin to relaunch Chablis wines
- Friday 19 June 2009
Drouhin’s extensive roster of Chablis wines, including standard AOC Chablis, plus Premiers Crus and Grands Crus such as Vaudésir, Les Clos and Bougros, will now be known as Drouhin Vaudon.
The Vaudon name comes from a watermill in a village near the town of Chablis.
Company president Frédéric Drouhin said the change, including a redesigned label, was being made because of Drouhin’s primary association with the heartland of Burgundy.
‘I think the changes we are making in Chablis, rebranding the wines as Drouhin Vaudon, make perfect sense,’ he said. ‘We are from the Côte d’Or and Chablis is a very different place.’
The changes come 40 years after Robert Drouhin, Frédéric’s father, bought a selection of vineyards in the then neglected Chablis region.
One of the first Beaune-based companies to show interest in the unfashionable region, he built up an estate which now totals 38 hectares (ha), nearly half the total Drouhin vineyard holding in Burgundy as a whole (73ha).
It includes 27ha in the Chablis appellation, plus a good selection of Premiers and Grands Crus.