Diageo axes 150 jobs

Diageo,Guinness,Ray Chadwick,Kendall Jackson,California wine industry News Wine News
  • Thursday 5 March 2009

Drinks giant Diageo is to cut 150 jobs in North America in April, as it combines its wine and beer divisions.

The integration of Diageo Chateau & Estates Wines and Diageo-Guinness USA to form a single 'USA total beverage alcohol' business will result in a reduction of 4% of North American staff.

Ray Chadwick, president of Diageo Chateau & Estates Wines, will leave his post but remain a non-executive director and take over as chairman of the California Wine Institute in June.

The cuts are the latest in a succession affecting the US wine industry, including up to 170 redundancies at Kendall-Jackson.

Recruitment agencies are reporting increased business as a consequence of lay-offs, after California’s unemployment rate rose above 10%.

However, staffing company Ajilon said beer and wine retail distributors were hiring more staff as consumers chose to drink wine at home rather than in bars and restaurants.