India: Wine sales to double by 2010

Current consumption of 5m litres is expected to grow 25% in the next two years, to reach 9m by 2010.

The figures come from the Associated Chambers of Commerce and Industry of India (Assocham).

Reduced duties and eased restrictions on the distribution of wine to deter consumption of stronger alcoholic drinks, has helped the industry’s significant growth.

Assocham also cites a rise in disposable incomes, and western influence on lifestyle among younger drinkers, as contributing factors.

Wine consumption still lies some way behind other alcoholic beverages. 300m cases of beer and 90m of whisky and other spirits were sold in 2007-08.

France accounts for almost 50% of India’s wine imports, and Italy 30%.