Angelus to become James Bond's claret of choice
- Friday 5 November 2010
Speaking last Saturday at the World Wine Symposium in Lake Como, de Bouard told Decanter.com he negotiated with the producers this year to make the wine a permanent fixture in the Bond Films.
He was prompted by the healthy increase in sales after a bottle of Angélus 1982 appeared for a few seconds in a key scene in the 2006 film Casino Royale.
‘I remember when Barbara Broccolli, a good friend, approached me to feature the wine in Casino Royale. For the first 8 months the response was limited and I saw no great difference in sales.
'Then, as the recognition of the wine increased and the brand association grew and grew, so did sales along with it. A slow start but since then it has been unbelievable.'
de Bouard said he was confident his wine would become a staple of the long-running Bond franchise.
‘James Bond is a connoisseur, which is why I’m glad he drinks the 82 in that scene. Nothing is confirmed yet and we have to finalise the agreement, but I am confident that Angélus will feature in many future Bond films,’ de Bouard said.
Production of the 23rd Bond film, as yet untitled but originally due for release in 2011-12, has been delayed due to 'continuing uncertainty surrounding the future of MGM', producers said earlier this year.