The Decanter Power List 2013

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31 Simon Berry (27)
Chairman, Berry Bros & Rudd, 55
Search for Berry Bros & Rudd on Decanter.com and you find more than a decade’s worth of news stories – many headlined with the word ‘first’. Founded in 1698, BBR was the first wine merchant to grasp the possibilities of the internet – back in 1994. Now it is at the forefront of internet trading, with its BBX platform, much imitated, contributing £13.2m to the firm’s internet business of £25m last year – against an overall turnover of £165m. The company has been in Hong Kong since 1999 and Japan since 2008, and has now entered Singapore. With Simon Staples as Asian sales director, BBR is ensuring it is on top of that unpredictable market. It also hit the headlines this year by being the first to permanently list Chinese wines – from the huge Changyu wine company (see Pierre Castel, p28).

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