The Decanter Power List 2013
19 Robert Shum (17)
Founder, Aussino World Wines, 50
Shum started Aussino (meaning ‘Rich Prosperity Wine Business’) as a food and wine import business in 1995, shifting his focus entirely to wine in 1997. Today Aussino World Wines is one of China’s biggest importers and distributors, supplying 1,000 lines to 100 cities in China. The company runs 80 retail outlets, and events such as the Aussino World Wines Festival in Beijing in 2012 and a programme of up to 50 dinners a year with guests including Châteaux Margaux and Beychevelle, as well as top New World estates. With all this, and a publishing arm, Aussino is one of China’s more formidable wine businesses.