UK budget holiday company Butlins has launched its first fine wine list.
Butlins aims to champion fine wines at fair prices. The majority of the ‘Fine But Fun’ list are priced within the £24-34 bracket.
The star of the 20-strong list is Krug Grand Cuvée Brut NV Champagne for a modest £120 – the same price listed by Berry Brothers and Rudd.
Other highlights include Bordeaux fourth growth Château Talbot 2004 for £65, top Châteauneuf producer Château Beaucastel 1999 for £83, Lebanon’s Château Musar 2001 for £43 and Pouilly Fumé Baron Patrick de Ladoucette 2007 for £32.
The list was compiled by sommelier Pip Martin, ex wine manager of Harrods, in response to customer demand: wine sales at Butlins have increased by 34% in the last two years.
Butlins managing director Richard Bates said, ‘Butlins will be the place to go for a good Burgundy or top-notch bubbly.
‘These are world class wines at prices that don’t take the mickey’, he added.
Tasting notes are tongue-in-cheek, with Charles Heidsieck Brut Réserve NV Champagne described as like ‘diving into a cold pool on a hot day’, while the ‘seductive and approachable’ Faustino Reserva Rioja 2001 is compared to George Clooney.
The wines are available at the three Butlins resorts in Bognor Regis, Minehead and Skegness.
Written by Lucy Shaw