Measuring the number of searches on the world’s most visited wine site, Wine-Searcher, provides a unique insight into an individual wine’s overall popularity.


Following on from last week’s blog on wine searches we have aggregated two years’ worth of this data at region level, to put popularity in perspective and map fine wine market trends over time.

Above, we have taken the 50 most searched-for wines from the leading fine wine regions in France and Italy and tracked their changes in search frequency over two years. Despite natural peaks and troughs – including large spikes for Champagne during the festive season – the last six months show an acceleration in searches for wines of every region.

Several wine regions have seen searches more than double in the last two years, with Tuscany, Piedmont and Burgundy as the stand-out performers. Meanwhile, Bordeaux – the most searched-for region in real terms – has struggled to engage new audiences at the same rate as its counterparts. For more on Tuscany’s rising global clout, see our in-depth regional study, available to subscribers on the Analysis page.

To view the popularity of individual wines, simply search for your wine of choice on Wine Lister and explore the Brand score sub-criteria.