{"api":{"host":"https:\/\/pinot.decanter.com","authorization":"Bearer MWNmODllNGZiYmZkMGM0YzA3M2U0M2E2YjdlNTVjM2Y1YzZmN2RhMzYwNTU2MzhmNmFlYWFiMzRhNDE2MGFmYg","version":"2.0"},"piano":{"sandbox":"false","aid":"6qv8OniKQO","rid":"RJXC8OC","offerId":"OFPHMJWYB8UK","offerTemplateId":"OFPHMJWYB8UK","wcTemplateId":"OTOW5EUWVZ4B"}}

Decanter launches the DWWA Buyers’ Report – UK Market

For DWWA medal winners looking to gain or improve distribution in the UK...

Decanter has introduced the DWWA Buyers’ Report to assist producers who have won a medal at the Decanter World Wine Awards and are looking to gain or improve distribution in the UK by having their wines evaluated by a panel of industry-leading buyers from both the off and on-trade.

As part of the initiative, entrants will receive a personalised feedback report from Decanter containing:

  • A detailed assessment of their wine and its commercial potential from leading UK buyers with purchasing influence
  • Channel strategy and route-to-market recommendations
  • Benchmarking analysis with similar wines already in the UK market
  • A review of the packaging and its channel suitability
  • Quotes attributed to Decanter that can be used in commercial/ promotional materials
  • Find out more in our entry pack →

‘The DWWA Buyers’ Report offers the final missing piece in the jigsaw of wine competitions: a chance for producers to put their awarded wines in front of trade experts to assess the commercial potential of the wine in the UK market’ commented Beth Willard, buying director at Winetraders and buyer on the 2021 panel.

She continued, ‘DWWA medals already give producers a helping hand to sell wines in the UK but this shows excellent added value in offering a full assessment of the wine from packaging to channel strategy.’


Enter the DWWA Buyers’ Report – UK Market here


Pierre Mansour, head of buying at The Wine Society – also on the 2021 buying panel – added, ‘The Buyers’ Report is an excellent initiative by Decanter which brings commercial insight and a UK-based perspective for those wine producers who have nailed quality, through the blind tasting exercise, but are looking for guidance and real-life input in how to crack distribution in one of the best wine markets in the world.’

Entries for the 2021 Buyers’ Report are now open until 24 September 2021, exclusively for producers who have won a Bronze medal and/or above at the 2021 Decanter World Wine Awards.

The 2021 buying panel

The buying panel for the Buyers’ Report is made up of key buyers and industry experts representing all key sectors in the UK market.

These include national and independent retailers, importers, leading fine and casual dining restaurants and exclusive members’ clubs. Confirmed buyers for the 2021 DWWA Buyers’ Report include:

  • Ronan Sayburn MS, Master of wine and head of wine at 67 Pall Mall
  • Andrew Shaw, Head of trading – wines, beers & spirits at Marks & Spencer
  • Rebecca Palmer, Associate director and buyer at Corney & Barrow
  • Clement Robert MS, Master Sommelier and group head sommelier/buyer at Caprice Holdings
  • Nadia Williamson, Wine buyer at Majestic Wine
  • Maggie Macpherson, Group buyer at Jeroboams
  • Mags Janjo, Buyer and owner at MJ Wine Cellars
  • See more buyers on this year’s panel →

Key dates for 2021

19 July 2021
Entries open

24 September 2021
Entry deadline

1 October 2021
Entry form & direct delivery deadline

18-22 October 2021
Judging dates

Buyers’ reports will be sent to producers on 12 November 2021


Learn more: DWWA Buyers’ Report – UK Market


Buyers Report 2021 - Learn more banner

Decanter World Wine Awards 2021: Results revealed

Go to DWWA homepage

Latest Wine News