Christmas Champagne Brexit, Champagne 2019 harvest
Champagne vineyards near to Verzenay.
(Image credit: Wikimedia / Pline (Creative Commons Licence))

Not so long ago Champagne was sold on brand and brand alone. The vast majority of Champagne drinkers believed that the bigger the brand, the better the quality. This mentality prevailed until as recently as the early 1990s, when attitudes regarding the best Champagne began to change.

Now, among those who know something about wine, the complete reverse applies. The informed consumer today, it seems, not only avoids the bigger brands but is convinced that the larger the Champagne producer is, the poorer its quality will be. This is a shame because I have a feeling that an entire generation of otherwise discerning drinkers might be missing out on some of the finest Champagnes available.

Tom Stevenson
Decanter, Wine Writer, Journalist & Critic

Tom Stevenson is a British author, journalist and wine critic, based in the UK. He has written over 20 books on wine, including his annual Wine Report, The Sotheby’s Wine Encyclopedia and Christie's World Encyclopedia of Champagne & Sparkling Wine. He is considered one of the world’s leading authorities on the wines of Alsace and Champagne.