Beluga Gold Line Vodka
(Image credit: Credit Unknown)

The rise of premium vodka began in earnest during the 1990s, a decade that saw vodka’s popularity soar to dizzying new heights. As the drink of choice for millions, vodka had cemented itself as a bar staple.

But as the market matured, the demand for something more refined emerged. Enter premium vodka – a category that aimed to elevate the spirit from simple mixer to luxurious indulgence.

Julie Sheppard
Regional Editor for Australia, New Zealand and South Africa & Spirits Editor

Julie Sheppard joined the Decanter team in 2018 and is Regional Editor for Australia, New Zealand and South Africa & Spirits Editor.

Before Decanter, she worked for a range of drinks and food titles, including as managing editor of both Imbibe and Square Meal, associate publisher of The Drinks Business, senior editor of the Octopus Publishing Group and Supplements editor of Harpers Wine & Spirit. As a contributor, she has over 20 years’ experience writing about food, drink and travel for a wide range of publications, including Condé Nast Traveller, Delicious, Waitrose Kitchen, Waitrose Drinks, Time Out and national newspapers including The Telegraph and The Sunday Times.

.