60 growers file for bankruptcy amid Muscadet 'meltdown'

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  • Tuesday 26 October 2010

Up to one-third of Muscadet's wine growers are facing financial ruin thanks to a 'meltdown' in export markets amid unsustainable pricing levels.


According to Loire Valley wine broker Charles Sydney, around 60 Muscadet vignerons have filed for bankruptcy since this year’s harvest.

A total of 150-200 vignerons are expected to go out of business in the next few months.

Growers have been hit by a number of factors, including the after-effects of 2008’s devastating spring frost, which destroyed up to two-thirds of the crop - and now vineyards are being abandoned or neglected.

'It is also the warning of the coming meltdown of the market,' said Sydney.

'In just five years [in the UK], the effect of duty increases, VAT rates and the pound’s devaluation means that a £5.99 bottle will have gone from having €2.60 of wine in 2006 to a risible €1.38 in 2011.'

He said producers had held their prices and cut their costs, but added: 'Things are now critical and we are facing a situation where there are no obvious savings to be made.'

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