ProMendoza opens Shanghai office

Daily wine news - the latest breaking wine news from around the world News News Wine News
  • Friday 17 December 2010

ProMendoza, the export and investment promotion agency of Argentina's premier wine region, will open a dedicated Asian office in March 2011 at Shanghai's exhibition centre.

Staff will be assisted by Mendoza-based wine & food enthusiast Ichiro Takahashi of Japan's International Co-operation Agency.

According to Fundación ProMendoza's wine director Maria Florencia Rebudero, ‘space will be sub-leased by Mendoza wineries to display their products.’

Though charged with promoting all products and services for the region, the office's focus will be upon the region's most important product - wine - and is designed to assist small- and medium-sized wineries.

Latest coverage

The latest information from the world famous DWWA competition

Related Topics