Decanter: California momentum lies in marginal varieties
- Monday 9 May 2011
Albariño: 'thriving''
Writing in the June issue of Decanter magazine, US wine critic Jon Bonné says the ‘real momentum’ in California comes from smaller wineries.
‘The state’s established labels (often now owned by corporate interests) aren’t going anywhere’, he says.
Bonné, wine critic at the San Francisco Chronicle, says there is a ‘major change afoot in California, with new and more subtle styles of wine, typically made by small producers and younger winemakers, frequently after time spent apprenticing in Europe.’
These new producers are working with Grenache – ‘suddenly a serious contender’, Carignan – ‘an affordable staple’, Albariño – ‘actually thrives here’, Marsanne/Roussanne – ‘an opulent alternative to Chardonnay’, and other more esoteric varieties.
Bonné also makes the case for a Chardonnay revival, which has suffered over the years ‘amid oceans of godawful winemaking’.
‘There is a beautiful new diversity of Chardonnay styles emerging, with generally lower alcohols and far more nuance.’
At the same time, grapes that seemed once to be the new hope for California are becoming stagnant…
The future of Syrah, Bonné says, is in doubt, as is that of Viognier, ‘once considered the next Chardonnay’. Zinfandel and Pinot come in for criticism, the former suffering from ‘too much cheap oak and high alcohol levels’, the latter ‘ill-defined’.
The result is a classic conflict, the old guard ‘colliding’ with the innovators. California, the writer concludes, ‘is at a crossroads’.
The June issue of Decanter magazine is out now

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Have your say!
Filip Verheyden
May 10 09:09
I think wine writers have no clue about what's really going on in the market...
Albarino has a strong one-to-one image with North West Spain. It will never work in California, especially not for high-end wines. The same counts for Sangiovese, also a former trial in California. Sangiovese simply equals Tuscany.
Personally, I think the idea of making varietal "waves" with unknown indigenous grape varieties will never work. These varieties are simply not suited for "world domination" because their aromatic profiles, (rustic) structure etc. do not appeal to a world market.
Dave "the Wine Merchant" Chambers
May 10 03:12
I thank Jon for giving voice to a trend long known within the industry, one that generates gnashing of teeth within the old guard, and squeals of delight amongst the new!
Marlene Rossman
May 10 02:10
Perhaps the word "marginal" is too strong. I think that it carries a negative connotation as well. Perhaps "less well known" or "unusual"
(to California, that is) may be a better descriptor.