Aussino publishes clarification on Bordeaux position

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  • Friday 22 July 2011

Following a story which appeared on Decanter.com on Monday entitled 'Major Chinese retailer ditches Left Bank Bordeaux', Chinese retailer Aussino has published a statement on its website.

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The statement reads:

"The recent article in Decanter.com was a result of misunderstanding between the Decanter journalist and Grace Cai during their conversation. Aussino management announce that we are not changing policy to work & promote Bordeaux wines.

As the pioneer of wine culture promotion and education in China, Aussino has devoted itself to the long term partnership with many Bordeaux Grand Cru Classé Chateaux, which has been widely known and well appreciated. Also Aussino works with numerous Bordeaux GCC wineries as important business partner in China market as long term strategy.

We have published and republished the Aussino Wine Stories since 2000. The sixth edition is set to release in September 2011. The book, one of the most popular and best-selling wine books in China after 10 years of marketing cultivation by Aussino, introduces the stories of famous wineries worldwide including numerous Bordeaux Grand Cru Classés for the Chinese reader.

On the other hand, Aussino has also organized a great numbers of Grand Cru Classés dinners in mainland China since 2000. Aussino Wine Life, one of the most influential wine industry magazines, reports on every Grand Cru wine dinners. More than 50 Grand Cru wine dinners will be organized in different cities in the second half of 2011.

Aussino will keep on devoting tremendous effort and investment to cultivate the wine market in China. We will continue to work with our quality suppliers worldwide and of course including our partners of Bordeaux to introduce wines with high quality and good value to the Chinese consumers.

Aussino World Wine"

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