Mollydooker withdraws 'smashed wine' press release

Another Aussie winery with more people on the marketing team than winemaking. agree with Christoher it is very odd for them to mention the 'smell' and sounds like this whole press release was to get a free promotion of their wines.

Having recently visited and toured the Molly Dooker winery I was extremely sad to hear the news of this event. The winemakers' confidence and passion for their wines proves that nothing will discourage them from moving forward. I feel that this may just increase demand of Molly Dooker wines and drive prices of Velvet Glove even higher. There goes my chance of purchasing the wine anytime soon :)

I do not understand how someone who has just lost a third of the production of a sought after wine states that..'there was red everywhere – but it smelled phenomenal, they were really impressed with the smell'. How nice all that spoiled wine smelled would be that last thing on my mind. Very odd.

Hi Sparking and Sarah, We mourn for your loss, your wines are well regarded here in Indonesia.
Regards,

Let's just say that knowing the US wine market intimately, it is very strange that so much of this wine was sent! The amount of this top shelf wine is ridiculous and its now become a laughing point for the fine wine buyers I deal with there anyway. All have said the wine is all packaging and spin, and they can buy better over ripe Aussie wines at qtr the price! I now really do wonder where this wine was going? maybe a blessing in disguise for insurance would pay more than what they would have gotten anyway!

That must have been one hell of a big forklift!

I was gonna say. When was the last time you saw a forklift load a pallet on a boat 20' in the air, it's usually in a refer container. I would think.

So who released the inaccurate press release? Why do so without all the facts? Makes it seem like a publicity stunt. And the price is now $185 instead of $125... Somebody better be called on the carpet... Sorry to hear of the loss but is someone at MD put out the original story as if it was all your wine gone... then you have a major problem. If it was news that was out of your control... well you had to supply them with information and that would come down to a major miscommunication! Let's see an apology and explanation and not a press release as that doesn't really explain why the first one... Just my 2 cents

Way to clear things up Sparky and Janet... love how folks jump to skepticism right away!

So what happended you clowns? Why release a press release then withdraw it? Very strange!

This is just bizarre! Maybe I'm being sceptical but is this some sort of publicity stunt?!

GDay it is Sparky Marquis from Mollydooker Wines Australia here. the reason for the withdrawal of the press release was that it was inaccurate. We have corrected it and reposted the press release (http://www.free-press-release.com/news-more-than-1-million-worth-of-fine-mollydooker-wine-goes-down-the-drain-1311564837.html ). i would be very happy to talk to any of your staff writers or readers about the dropping of the 462 Cases of the 2010 Mollydooker Velvet Glove. My personal email address is sparky@mollydookerwines.com.au and my phone is +61 414 846831

Hey Decanter, thanks for covering the story. We are pretty inexperienced in media-land. We grow the best grapes we can and make the best wine we can. When the accident happened we were overwhelmed with the support we received. The release was to give our friends an update on the facts. By mistake it was released before it was finished, aaargh. The inaccuracies were tiny, but our motto is 'attention to detail and commitment to excellence' so we withdrew it, and published the finished release. It can be found on http://www.free-press-release.com/news-more-than-1-million-worth-of-fine-mollydooker-wine-goes-down-the-drain-1311564837.html janet (sparky's mum)