Sotheby's launches own-label Champagne

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  • Thursday 10 May 2012

Sotheby's has become the first auction house to launch its own Champagne, for sale online and in the company's retail store in New York.

Sotheby's champagne

The own-label Champagne, which will also be served at Sotheby’s events around the world, is made by R&L Legras, founded in 1808 and supplier of house Champagne to many of France’s three Michelin-starred restaurants.

Made from 100% Chardonnay grapes grown in the Grand Cru vineyards of Chouilly, it will sell in the US at a price of US$29.95 for a bottle and $69.95 for a magnum.

Jamie Ritchie, CEO of Sotheby’s Wine in the US and Asia, described the wine as ‘light, fresh and elegant’ - ‘I have been enjoying R&L Legras Champagnes for over 20 years and am delighted that Julien Barbier agreed to produce Sotheby’s Champagne for us.’

R&L Legras, currently run by sixth generation vineyard owner Julien Barbier, produces house Champagnes for Paris restaurants including La Tour d’Argent, Guy Savoy and Ledoyen.

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