China overtakes UK and US as number one visitors on Decanter.com
- Wednesday 30 May 2012
In April 2012, website traffic from China accounted for more than 26% of total traffic, ahead of the UK (24.6%) and the US (15.9%).
This is expected to increase to over 30% by the end of May.
The figures were released today at a Decanter seminar at Vinexpo Asia-Pacific called 'Discovering the Chinese wine-lover', and showed that in 2012, visitors from cities across mainland China had risen from 1.3% of site traffic in January to 26% in April, taking the country from 13th to 1st in four months.
According to a recent Vinexpo study, Chinese wine consumption is set to rise 54% between 2011 and 2015. In 2011 China moved up to 5th place in the list of the top wine consuming nations, ahead of the UK.
Decanter.com editor John Abbott said: 'The increase in visitors from China is unbelievable, and shows a clear appetite for comprehensive wine information online. The timing is particularly apt, ahead of the launch of Decanterchina.com this autumn and we're delighted to be reaching out to a burgeoning population of new wine-lovers.'
Decanter.com was launched in 1999 and currently has visitors from over 200 countries.