Decanter World Wine AwardsChina overtakes UK and US as number one visitors on Decanter.com
- Wednesday 30 May 2012
In April 2012, website traffic from China accounted for more than 26% of total traffic, ahead of the UK (24.6%) and the US (15.9%).
This is expected to increase to over 30% by the end of May.
The figures were released today at a Decanter seminar at Vinexpo Asia-Pacific called 'Discovering the Chinese wine-lover', and showed that in 2012, visitors from cities across mainland China had risen from 1.3% of site traffic in January to 26% in April, taking the country from 13th to 1st in four months.
According to a recent Vinexpo study, Chinese wine consumption is set to rise 54% between 2011 and 2015. In 2011 China moved up to 5th place in the list of the top wine consuming nations, ahead of the UK.
Decanter.com editor John Abbott said: 'The increase in visitors from China is unbelievable, and shows a clear appetite for comprehensive wine information online. The timing is particularly apt, ahead of the launch of Decanterchina.com this autumn and we're delighted to be reaching out to a burgeoning population of new wine-lovers.'
Decanter.com was launched in 1999 and currently has visitors from over 200 countries.
Have your say!
Johnny Chan
June 02 08:46
In return we hope there will also be more reports on Chinese wine. This will encourage the industry in China to be faithful to our own terroir so Chinese wine can be part of the international community. On the same token this will also provide the Chinese wine lovers with unbiased reports which is the reason why more and more Chinese people are turning to Decanter.
In vino veritas.
Johnny Chan
Producer of the world's first Traceable Chinese wine
Bartholomew Broadbent
May 30 14:46
Wow, congratulations... may I take this opportunity to let your readers in China know that Decanter's Michael Broadbent has a son who produces wine which is available in China. Broadbent Vinho Verde and Madeira is imported by Ruby Red [contact simon@rubyred.com.cn]
I look forward to going back to China to promote my wine and spread the fine word about Decanter.
Erin, Revel Custom Wine Cellars
May 30 13:59
The rise in wine appreciation in China is such great news. The Chinese consumer is very educated and thirsty to learn more. I'd love to see more articles on wine in China.