Beverly Hills 90H20, the first 'crafted' water launched
- Sunday 23 June 2013
'Crisp'...Beverly Hills 90H20
Beverly Hills 9OH2O is described by its creators as ‘the Champagne of waters’ and claims to have been ‘inspired by the crafting of Champagne and fine spirits’.
The new water, launched in the US by the Beverly Hills Drink Company and costing US$14, comes in a triple-sealed, individually numbered bottle as part of a limited edition run of 10,000 bottles featuring ‘unique custom art’.
The recipe was concocted by a team including water sommelier Martin Riese, using spring water from high in the Northern Californian mountains, combined with natural minerals, ‘using a proprietary, patent-pending formula’, the company says.
With a pH of 7.5, the water is said to have perfectly-balanced minerals, as well as ‘a silky-smooth, incredibly crisp, exceptionally fresh taste profile’ which makes it ‘the first ever water truly suited for pairing with fine foods and wines’.
‘We set out to do something that has never been done before: sommelier-craft the ultimate water taste profile and become the first water product to truly rise to the fine dining experience,’ said Riese.
Aimed at fine dining restaurants, luxury hotels, gourmet markets and high fashion boutiques, Beverly Hills 9OH2O has initially been launched in the US at outlets including Montage Beverly Hills, Luxe Rodeo Drive Hotel, Monsieur Marcel Gourmet Markets and Bulgari on Rodeo Drive.
The company is also negotiating distribution overseas in countries including Australia, Canada, China, Dubai, France, Germany, Italy, Kuwait and South Korea.