Majestic continues to go from strength to strength, following its sale to US-based private equity firm Fortress Investment Group in December 2019. Chief commercial officer Rob Cooke, who joined the company in April 2019, prioritised a total revamp of the range. A Majestic customer himself, Cooke felt that the company had lost its focus, and tasked the buying team with curating new ranges they would be proud to stock.
The range review – which saw 350 new lines introduced – has seen a renewed focus on interesting parcels at the lower-premium end, some strong additions to the own-label Definition range, and some classic wines that had been lost brought back on to the shelves. ‘There’s a huge element of getting our business back to what we have historically done best,’ said Cooke. ‘Brilliant products, brilliant people, and a brilliant proposition.’
As well as the range review, Majestic has launched a new website, and opened five new stores in the past 18 months, with 20 more in the pipeline. It has also launched a new quarterly subscription service, Wine Club by Majestic, featuring wines not available online or in store, and a new customer loyalty app is planned.
National Wine Shop of the Year
Majestic performed extremely well at the Decanter Retailer Awards 2021 – winning the National Wine Shop category, as well as New Zealand Specialist of the Year and USA Specialist of the Year. It was runner-up in the Australia Specialist and South & Regional France Specialist categories.
The best Majestic wines tasted by Decanter
Most of the following wines were tasted at a press tasting in September 2021. All wines are still available.
Don’t forget that all prices listed below are single-bottle prices – there are savings to be made, sometimes significant savings, when you buy a minimum of six bottles (can be mixed).