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Decanter Best

Best buys at Majestic this winter

Decanter's tasting team pick out highlights from the current range at Majestic

Majestic continues to go from strength to strength, following its sale to US-based private equity firm Fortress Investment Group in December 2019. Chief commercial officer Rob Cooke, who joined the company in April 2019, prioritised a total revamp of the range. A Majestic customer himself, Cooke felt that the company had lost its focus, and tasked the buying team with curating new ranges they would be proud to stock.

Improved offering

The range review – which saw 350 new lines introduced – has seen a renewed focus on interesting parcels at the lower-premium end, some strong additions to the own-label Definition range, and some classic wines that had been lost brought back on to the shelves. ‘There’s a huge element of getting our business back to what we have historically done best,’ said Cooke. ‘Brilliant products, brilliant people, and a brilliant proposition.’

As well as the range review, Majestic has launched a new website, and opened five new stores in the past 18 months, with 20 more in the pipeline. It has also launched a new quarterly subscription service, Wine Club by Majestic, featuring wines not available online or in store, and a new customer loyalty app is planned.

National Wine Shop of the Year

Majestic performed extremely well at the Decanter Retailer Awards 2021 – winning the National Wine Shop category, as well as New Zealand Specialist of the Year and USA Specialist of the Year. It was runner-up in the Australia Specialist and South & Regional France Specialist categories.

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The best Majestic wines tasted by Decanter

Most of the following wines were tasted at a press tasting in September 2021. All wines are still available.

Don’t forget that all prices listed below are single-bottle prices – there are savings to be made, sometimes significant savings, when you buy a minimum of six bottles (can be mixed).

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