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Waitrose 10 Fine Wines at £10 promotion: tasted and rated

Just in time for Christmas, Waitrose's popular £10 promotion is back. The Decanter tasting team brings you its verdict.

As Christmas approaches we’re all looking for an offer on our wine shopping, and Waitrose’s Fine Wines at £10 promotion is a particularly tempting proposition, with 10 fine wines (plus one tawny Port) across different styles, marked down to just a tenner each. 

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This represents a significant discount on the retail price for most of the wines featured – all of these wines will set you back at least £14.99 when not discounted, and the most expensive included in the offer (the Villa Antinori Rosso di Toscana) has a price-tag of £18.99, so a great saving if you’re on the lookout for a Tuscan red to go with your festive meat dishes.

Classic styles

This Christmas promotion is all about the classics, with the line-up including customer favourites such as Chablis, New Zealand Sauvignon Blanc, Provence Rosé, Rioja and Argentinian Malbec among the featured wines, as well as a sparkling wine and the tawny Port. 

It may seem like a rather conservative selection given the excitement elsewhere in Waitrose’s range – in its excellent Loved & Found discovery range, for example – but it’s the classic styles that are most in demand at this time of year so are unsurprisingly the focus here. This is not a line-up that is going to broaden your horizons, but without a doubt these wines are great value at this price.

So what were the highlights of the range? Among the whites, the crisply mineral Broglia Gavi di Gavi from Piedmont is delicious, and would be a good match for fish or seafood dishes. And for red, we’d make a beeline for the Aussie Shiraz, The Hedonist, made from McLaren Vale fruit – a full-bodied and richly fruited wine that would be perfect in these freezing winter temperatures.

This year’s promotion runs for over a month, from 29 November to 1 January, in most stores and online – at Waitrose.com and Waitrose Cellar. Stocks are limited, however, and some of these may sell out fast.

Waitrose’s 10 Fine Wines at £10

All wines tasted 21 November 2023. Prices shown here are the full retail prices, and do not reflect this special offer. Some wines might only be available in selected stores. Wines grouped by style and ordered by score, in descending order.

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