Decanter World Wine AwardsProsecco region 'to grow fivefold'
- Thursday 10 November 2011
The Italian sparkling wine producing region forecasts production volumes will reach one billion bottles within the next 25 years, according to figures revealed at Hong Kong's Wine Future conference. The region currently produces 220m bottles each year.
Gianluca Bisol, managing director of Bisol, estimates the Prosecco-producing regions of Veneto and Friuli will need to invest around €1.8bn (£1.5bn) to finance this expansion.
Bisol told Decanter.com, 'Growth will be possible because the consumer will shun general sparkling wines for higher quality products.' Growth has been fuelled by the US, which has quadrupled its consumption of Prosecco in the past decade to 2.3m bottles in 2010.
Production is set to double within the next two years claims Bisol. 'There are enough vines in the ground for 400m bottles and they will come on stream in 2013,' he added.
Have your say!
Jim Budd
November 14 15:13
Some questions:
How many hectares are already planted for the current production of Prosecco?
How many hectares will be required to produce a billion bottles?
Where will these additional hectares to found?
Ernie Keenes
November 11 12:26
Can proucers do what Soave,Chianti, and so many others have not: expand quantity and not sacrifice quality? Can pigs fly?
Unwined.TV
November 11 12:10
Prosecco is definitely en vogue right now. We have had countless requests to run a show on it - so, not surprised it's predicting massive expansion. I still feel too little of the really top Prosecco is made widely available in the UK though.
Ron Andes MV
November 11 10:42
Prosecco producers didn't take their lessons out of Lambrusco?