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Wine investment: Rare whiskies lag while Tuscan giants hold steady

A recent investment report highlighted a slight dip in the secondary market for rare whiskies – after a record run – but there remains steady demand for Tuscany's leading Super Tuscans and Brunellos.

Rare whiskies were notable laggards among ‘passion’ investments tracked by global consultancy group Knight Frank in 2023, a new report has said. The Knight Frank Luxury Investment Index, tracking 10 collectibles including wine, cars, whisky and handbags, dipped 1% last year, said Knight Frank’s Wealth Report 2024, published in March.

Its sub-index for rare whisky bottles, compiled by the Rare Whisky 101 group, dropped 9%, although it has increased by 280% over the past 10 years.


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