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Exploring the rise of shrubs: The new trend in non-alcoholic drinks

Unfamiliar to many, shrubs are making waves in the zero-alcohol category. But what is a shrub and how do you drink one?

The growth in alcohol-free drinking has mostly been driven by 0% versions of alcoholic drinks, such as dealcoholised wine or non-alcoholic beer. But now, a growing number of drinks are being created that have no direct alcoholic equivalent.

Tea is a common base (think kombucha or sparkling teas), but so, too, are shrubs. Also known as switchels, shrubs might seem to be a new phenomenon, but in fact they have a history that goes back centuries.


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